Safety measures are also taken into consideration with the ability to automatically mute all TVs when emergency signals and announcements are in progress. AIDA Cruises cancels 2 of 3 August sailings after anticipated restart amid COVID-19. In addition to in-cabin infotainment, the Exterity system also powers public screens in areas such as reception and lounges, with digital signage displaying news channels, weather, events, restaurant/bar opening times, as well as live sports events, all managed centrally by the system administrator. Guests can also view their bill and receive messages from ship personnel on their in-cabin TV. Destination and experience videos with promotional shopping information also provide additional revenue opportunities for AIDA.Īlongside providing guests with a premium entertainment experience, ArtioGuest enables AIDA to drive additional revenue as guests are able to book excursions and purchase movies from the comfort of their room. Live feeds from on-board webcams are also available showing the view from bow, stern and pool deck cameras. Crew members also have the ability to catch up on the previous two days of TV, an important benefit for their welfare, as well as to watch training videos.Īdditional channels, provided by Exterity Encoders and AvediaServer Play channels, include important safety information videos, live and delayed broadcasts of on-board theatre, entertainment previews, and interviews with the Captain.
#AIDA CRUISES TV#
AIDA created a fully customisable interface that delivers a rich variety of German language and international TV channels, and movies (with age restriction controls) and TV shows on demand. Plus, with the pairing of remarketing and Analytics 360, users who add a destination to their baskets but don’t complete the purchase will begin to see ads for the same destination throughout the Google Display Network and in Google Search.As of mid-2020, Exterity technology has equipped six AIDA ships – including AIDAnova which, at 183,900 tonnes and 5,200 passenger capacity, is among the world’s largest and most technologically advanced vessels – with a combined total of over 11,000 guest and crew cabins, each with in-cabin infotainment TV interfaces powered by ArtioGuest. When customers search the AIDA site for an Asian destination, they’ll begin to see other Asian destinations displayed more prominently on the site.
“That leads to more efficient and user-centric campaign development based on travelers’ demands.”ĪIDA uses these insights to plan discounts and marketing activity based on customers’ website behaviors. “Auto-event tracking of cruise searches provides especially interesting insights regarding destinations and desired travel dates,” says Marc Schwinzer, web analyst at AIDA. The marketing team can use the results to rethink and adjust marketing strategies, making better use of their budget and boosting conversion rates.
Standardized auto-tagging makes it easy to understand the context of important events such as cruise searches. The AIDA team could see which destinations were popular searches and whether customers abandoned purchases or made it all the way through checkout. Coupled with e-commerce tracking, event tags gave AIDA a deeper and clearer understanding of customers’ actions. This event can be sent to Analytics 360 using an event tag. Next, Trakken implemented auto-event tracking, a Tag Manager 360 solution that automatically generates an event each time a customer clicks an HTML element on a page. Faster tag deployment gave AIDA better insights sooner.
The faster deployment process required far less input from AIDA’s IT team, reducing the time needed to deploy new tags from 21 days to a single day. AIDA Cruises has been investing in a future-proof and sustainable cruise market for many years as part of its Green Cruising Strategy.
#AIDA CRUISES CODE#
Tag Manager 360 made it easy for the AIDA team to deploy and test new tags on all pages, and to standardize tag code and quality in all AIDA domains. To support this objective, Trakken set up Google Tag Manager 360 and Google Analytics 360 to create an agile, scalable environment for reporting and analysis.
#AIDA CRUISES FULL#
AIDA partnered with Trakken, a Google Marketing Platform Partner, to create a best-in-class analytics environment that could give AIDA a competitive edge.ĪIDA needed to relaunch thousands of pages, including a full online booking system, and measure their performance. Vacationers visit the AIDA website from all over Europe to learn about cruises and book add-on options before, during, and after their journeys.ĪIDA wanted to know more about the online journey of its customers: how they became customers, their behavior on the site, and when they made a transaction. AIDA is based in Germany and plays a key role in the European market. AIDA Cruises is one of the largest brands under Costa Cruises Group, which delivers seafaring experiences for half of all continental European cruise guests.